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Study CREATIVE EVENTS at the University of Kent United Kingdom

This pioneering course has already generated significant interest, both from potential students and amongst the arts community in the South East and nationally. The three-year Bachelor of Arts (Hons) course will cover a wide range of creative events including carnivals and street festivals, processions involving puppetry and wild costumes, pyrotechnics, high-tech product launches, installations and light shows.

This degree encourages you to draw inspiration from many creative fields such as theatre and stage design, entertainment technology, interior design, advertising and live art. Central to the degree are practical projects, which allow students to turn inspiration into reality. You have the chance to create some extraordinary events - you may project images and light on to architecture, transform vacant buildings into realms of the strange, make processions with giant dancing puppets, create a tiny personalised 'live' present for somebody, launch a product and much more.


Alongside these projects you will take classes in other aspects of the business, such marketing and funding. You will also gain excellent academic skills, attending lectures and seminars that examine the history of events within a wide cultural context.

There will be technical training in advanced design software, lighting and sound production, and students will work alongside professional artists and designers in practical workshops on artistic design and construction.

The programme is part of the University of Kent's School of Drama, Film and Visual Arts, which has an excellent reputation for creative, practical and academic teaching, producing exciting contemporary performance. The drama section's research assessment rating was 5 (out of a possible 5*) and its Drama and Theatre Studies degree was given the highest possible rating in its teaching quality assessment.

The Creative Events course has a stunning location in a Grade II listed building - known as the Galvanizing Shop - on Chatham's Historic Dockyard. These premises will provide students with an inspiring range of spaces and architecture to use as dramatic settings or backdrops to the events they design and produce. This location is also only a few minutes' walk from the main University of Kent at Medway campus. The Chatham Maritime area is less than an hour by train to central London and is alive with new businesses, new communities and new cultural enterprises - the perfect context for events of all kinds.


Course director Gavin Carver worked within Kent's drama department for 12 years before establishing this new degree. He has wide experience within the industry as a theatre designer, stage manager, production manager, lighting designer, and carnival designer.

Gavin said: "Many Events degrees put the emphasis on management, which is, of course, an important aspect of the work. But at Kent, the emphasis is first on creative ideas and on the design of the event, ensuring that it meets the needs of the client and is as inventive as possible.

"The course will help to create a new generation of skilled professionals, while providing a much-needed analysis of the social and political importance of celebratory arts. The creative events industry has also welcomed the prospect of having a well-qualified graduate workforce.

"A big bonus of the programme is that it makes use of our industry contacts. We will be working alongside professionals, who will come into the University to teach on our modules, and students will have the chance to go out to work in the industry. This way we can ensure that the course is current and relevant."


From your very first year at Kent, we make sure you meet professionals within the industry. A number of key figures from the business, covering a range of event types (such as large scale concerts, multicultural carnivals, international brand launches, weddings, and conferences), will introduce their work in lectures and discussions. Many of the practical projects will have input from working event designers who will offer inspiration and guidance, and make sure that your work is consistent with current professional practice. Sometimes these professionals will see your final presentations and offer helpful feedback.

Students will also have the chance to go out into the industry, carrying out research and doing work experience. In the first year you will research the events culture in the area and work on a local event. In later years you may opt to spend a large proportion of one term working with an events company. To get a sense of the range of the companies in the field, some of which you may have the chance to work with, take a look at these websites.

Imagination - one of the pioneering creative communications companies, and still one of the best. See

The Admirable Crichton - specialists in banquets, receptions and fantastic parties. See

Emergency Exit Arts - a celebratory arts company producing work including public celebrations, multi-cultural street performance and environmental projects. See

LCI - technology-based; lasers and son et lumière.



According to employment statistics, Kent graduates are doing better than ever in the job market. Figures from 2004 reveal that six months after graduation, only 2.9 per cent of students with a degree from Kent were without a job or study opportunity. While this degree is specifically designed to prepare its graduates for a career in events design and production, it will also act as an excellent basis for any career that requires individuals to be organised, creative, efficient managers, problem solvers and good communicators.

Some careers that graduates might follow are:

  • celebratory arts worker (designing carnivals and similar events)

  • party planner/wedding designer

  • designer of corporate events

  • performance production or stage manager

  • designer of educational or heritage events

  • conference organiser

  • arts administrator

  • culture/arts/tourism officer.



BA (Hons)




Creative Events: Design and Production (W900:K)


A/AS level 300 points (21 units) including BB at A level, IB 32 points (15 at Higher), BTEC National Diploma (Distinction Merit Merit) in a broadly-related subject (such as performance, communications, media, business, art). We welcome enquiries from potential applicants from a wide range of educational backgrounds. Some students may qualify for entry into Stage 2 if they have successfully completed a University Certificate, in a related area. Entrance at Stage 2 is subject to interview.




Stage 1 is the equivalent of your first year of full-time study. All students take the following core modules:

  • Contexts and Case Studies

  • Realising the Creative Idea

  • Regional and Industrial Research

  • Son et Lumière.

(You may have the chance to choose an optional module from a range on offer in other subject areas.)

Stage 2

Stage 2 is the equivalent of your second year of full-time study.

All students take:

  • The Business of Events Production.

You also take two modules from the following:

  • Carnival and Celebratory Performance

  • Creative Event Industrial Placement

  • Installations and the Design of Environments.

Stage 3

Stage 3 is the equivalent of your third year of full-time study.

Students take four modules from the following:

  • The Principles of Marketing

  • The Experience Economy

  • Project Pitch

  • Dissertation

  • Creative Event Industrial

  • Placement (if not taken at Stage 2)

(You may have a chance to choose your fourth module from a range on offer in other subject areas.)


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